It is a bit of vicious circle or Catch-22. Someone somewhere need to break the circle individually. It comes from a decision to not drink and that is a must.It has really become an emotional issue. My dad is sad and thinks I don't listen to them.
I think this has to come from many, not individuals. Similar circles are there in friendships, relatives and work colleagues. There is praise of alcohol. And now it is no more the weekend thing. There is little or no activism against it.Someone somewhere need to break the circle individually.