☀️ JOIN SPN MOBILE
Forums
New posts
Guru Granth Sahib
Composition, Arrangement & Layout
ਜਪੁ | Jup
ਸੋ ਦਰੁ | So Dar
ਸੋਹਿਲਾ | Sohilaa
ਰਾਗੁ ਸਿਰੀਰਾਗੁ | Raag Siree-Raag
Gurbani (14-53)
Ashtpadiyan (53-71)
Gurbani (71-74)
Pahre (74-78)
Chhant (78-81)
Vanjara (81-82)
Vaar Siri Raag (83-91)
Bhagat Bani (91-93)
ਰਾਗੁ ਮਾਝ | Raag Maajh
Gurbani (94-109)
Ashtpadi (109)
Ashtpadiyan (110-129)
Ashtpadi (129-130)
Ashtpadiyan (130-133)
Bara Maha (133-136)
Din Raen (136-137)
Vaar Maajh Ki (137-150)
ਰਾਗੁ ਗਉੜੀ | Raag Gauree
Gurbani (151-185)
Quartets/Couplets (185-220)
Ashtpadiyan (220-234)
Karhalei (234-235)
Ashtpadiyan (235-242)
Chhant (242-249)
Baavan Akhari (250-262)
Sukhmani (262-296)
Thittee (296-300)
Gauree kii Vaar (300-323)
Gurbani (323-330)
Ashtpadiyan (330-340)
Baavan Akhari (340-343)
Thintteen (343-344)
Vaar Kabir (344-345)
Bhagat Bani (345-346)
ਰਾਗੁ ਆਸਾ | Raag Aasaa
Gurbani (347-348)
Chaupaday (348-364)
Panchpadde (364-365)
Kaafee (365-409)
Aasaavaree (409-411)
Ashtpadiyan (411-432)
Patee (432-435)
Chhant (435-462)
Vaar Aasaa (462-475)
Bhagat Bani (475-488)
ਰਾਗੁ ਗੂਜਰੀ | Raag Goojaree
Gurbani (489-503)
Ashtpadiyan (503-508)
Vaar Gujari (508-517)
Vaar Gujari (517-526)
ਰਾਗੁ ਦੇਵਗੰਧਾਰੀ | Raag Dayv-Gandhaaree
Gurbani (527-536)
ਰਾਗੁ ਬਿਹਾਗੜਾ | Raag Bihaagraa
Gurbani (537-556)
Chhant (538-548)
Vaar Bihaagraa (548-556)
ਰਾਗੁ ਵਡਹੰਸ | Raag Wadhans
Gurbani (557-564)
Ashtpadiyan (564-565)
Chhant (565-575)
Ghoriaan (575-578)
Alaahaniiaa (578-582)
Vaar Wadhans (582-594)
ਰਾਗੁ ਸੋਰਠਿ | Raag Sorath
Gurbani (595-634)
Asatpadhiya (634-642)
Vaar Sorath (642-659)
ਰਾਗੁ ਧਨਾਸਰੀ | Raag Dhanasaree
Gurbani (660-685)
Astpadhiya (685-687)
Chhant (687-691)
Bhagat Bani (691-695)
ਰਾਗੁ ਜੈਤਸਰੀ | Raag Jaitsree
Gurbani (696-703)
Chhant (703-705)
Vaar Jaitsaree (705-710)
Bhagat Bani (710)
ਰਾਗੁ ਟੋਡੀ | Raag Todee
ਰਾਗੁ ਬੈਰਾੜੀ | Raag Bairaaree
ਰਾਗੁ ਤਿਲੰਗ | Raag Tilang
Gurbani (721-727)
Bhagat Bani (727)
ਰਾਗੁ ਸੂਹੀ | Raag Suhi
Gurbani (728-750)
Ashtpadiyan (750-761)
Kaafee (761-762)
Suchajee (762)
Gunvantee (763)
Chhant (763-785)
Vaar Soohee (785-792)
Bhagat Bani (792-794)
ਰਾਗੁ ਬਿਲਾਵਲੁ | Raag Bilaaval
Gurbani (795-831)
Ashtpadiyan (831-838)
Thitteen (838-840)
Vaar Sat (841-843)
Chhant (843-848)
Vaar Bilaaval (849-855)
Bhagat Bani (855-858)
ਰਾਗੁ ਗੋਂਡ | Raag Gond
Gurbani (859-869)
Ashtpadiyan (869)
Bhagat Bani (870-875)
ਰਾਗੁ ਰਾਮਕਲੀ | Raag Ramkalee
Ashtpadiyan (902-916)
Gurbani (876-902)
Anand (917-922)
Sadd (923-924)
Chhant (924-929)
Dakhnee (929-938)
Sidh Gosat (938-946)
Vaar Ramkalee (947-968)
ਰਾਗੁ ਨਟ ਨਾਰਾਇਨ | Raag Nat Narayan
Gurbani (975-980)
Ashtpadiyan (980-983)
ਰਾਗੁ ਮਾਲੀ ਗਉੜਾ | Raag Maalee Gauraa
Gurbani (984-988)
Bhagat Bani (988)
ਰਾਗੁ ਮਾਰੂ | Raag Maaroo
Gurbani (889-1008)
Ashtpadiyan (1008-1014)
Kaafee (1014-1016)
Ashtpadiyan (1016-1019)
Anjulian (1019-1020)
Solhe (1020-1033)
Dakhni (1033-1043)
ਰਾਗੁ ਤੁਖਾਰੀ | Raag Tukhaari
Bara Maha (1107-1110)
Chhant (1110-1117)
ਰਾਗੁ ਕੇਦਾਰਾ | Raag Kedara
Gurbani (1118-1123)
Bhagat Bani (1123-1124)
ਰਾਗੁ ਭੈਰਉ | Raag Bhairo
Gurbani (1125-1152)
Partaal (1153)
Ashtpadiyan (1153-1167)
ਰਾਗੁ ਬਸੰਤੁ | Raag Basant
Gurbani (1168-1187)
Ashtpadiyan (1187-1193)
Vaar Basant (1193-1196)
ਰਾਗੁ ਸਾਰਗ | Raag Saarag
Gurbani (1197-1200)
Partaal (1200-1231)
Ashtpadiyan (1232-1236)
Chhant (1236-1237)
Vaar Saarang (1237-1253)
ਰਾਗੁ ਮਲਾਰ | Raag Malaar
Gurbani (1254-1293)
Partaal (1265-1273)
Ashtpadiyan (1273-1278)
Chhant (1278)
Vaar Malaar (1278-91)
Bhagat Bani (1292-93)
ਰਾਗੁ ਕਾਨੜਾ | Raag Kaanraa
Gurbani (1294-96)
Partaal (1296-1318)
Ashtpadiyan (1308-1312)
Chhant (1312)
Vaar Kaanraa
Bhagat Bani (1318)
ਰਾਗੁ ਕਲਿਆਨ | Raag Kalyaan
Gurbani (1319-23)
Ashtpadiyan (1323-26)
ਰਾਗੁ ਪ੍ਰਭਾਤੀ | Raag Prabhaatee
Gurbani (1327-1341)
Ashtpadiyan (1342-51)
ਰਾਗੁ ਜੈਜਾਵੰਤੀ | Raag Jaijaiwanti
Gurbani (1352-53)
Salok | Gatha | Phunahe | Chaubole | Swayiye
Sehskritee Mahala 1
Sehskritee Mahala 5
Gaathaa Mahala 5
Phunhay Mahala 5
Chaubolae Mahala 5
Shaloks Bhagat Kabir
Shaloks Sheikh Farid
Swaiyyae Mahala 5
Swaiyyae in Praise of Gurus
Shaloks in Addition To Vaars
Shalok Ninth Mehl
Mundavanee Mehl 5
ਰਾਗ ਮਾਲਾ, Raag Maalaa
What's new
New posts
New media
New media comments
New resources
Latest activity
Videos
New media
New comments
Library
Latest reviews
Donate
Log in
Register
What's new
New posts
Menu
Log in
Register
Install the app
Install
Welcome to all New Sikh Philosophy Network Forums!
Explore Sikh Sikhi Sikhism...
Sign up
Log in
Discussions
Hard Talk
Interviews
A Little Sikh Boy Brings Alive Tata Capital's Philosophy In New Campaign
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="kds1980" data-source="post: 143507" data-attributes="member: 1178"><p><a href="http://www.youtube.com/watch?v=flcYcjLln3I&feature=player_embedded" target="_blank">YouTube - Tata Capital</a></p><p></p><p>A new TVC by Leo Burnett for Tata Capital uses a little Sikh boy to depict the brand's philosophy of putting its customers first.</p><p></p><p>Watch the TVC (story continues below)</p><p></p><p></p><p></p><p>The TVC features twin brothers Sunny and Goldie. In the early hours of their birthday, Sunny wakes up before everyone else does and stealthily goes to check on what gifts the brothers will get. When he sees that he gets the bigger gift compared to his brother, he swaps the name tags on the gifts. Goldie is delighted with his gift at the party later, and Sunny is happy to see his joy. The ad ends with the baseline, "Karein wahi jo aapke liye sahi".</p><p></p><p>Veetika Deoras, deputy vice president, brand marketing and corporate communication, Tata Capital, said, "Tata Capital believes in ‘doing what’s right for the customer’ by putting his interests first. The task of the communication was to reiterate the Tata Capital brand proposition and introduce our lines of business to the target audience. We believe that it is critical to build a meaningful connect with customers as individuals and involve them rather than intrude upon them. The communication, through a simple metaphor of one brother selflessly giving the bigger gift to the other brother, highlights the brand philosophy of ‘putting the customers’ interest first’ in a warm and appealing manner."</p><p></p><p>Amod Dani, creative director, Leo Burnett, added, "Knowing that people are heartened by acts that are selfless in nature, we came up with an idea to depict the same through the ‘World of kids’. The story was penned down through hours and days of tireless crafting and coffee mugs on coffee mugs with the Director, Shoojit Sircar. In the story of twin sardar boys, one of the boys (Sunny) foregoes the bigger birthday gift for a smaller one in order to please his sibling. This selfless act clearly brought alive the principle of ‘you before me’ which the brand lives and breathes each day. Being selfless is priceless and in the commercial the kid’s act of sacrificing the bigger gift in favour of his sibling aptly brings alive the thought of ‘Pehle aap’."</p><p></p><p><a href="http://www.campaignindia.in/Article/250651,a-little-sikh-boy-brings-alive-tata-capitals-philosophy-in-new-campaign.aspx" target="_blank">http://www.campaignindia.in/Article/250651,a-little-sikh-boy-brings-alive-tata-capitals-philosophy-in-new-campaign.aspx</a></p></blockquote><p></p>
[QUOTE="kds1980, post: 143507, member: 1178"] [url="http://www.youtube.com/watch?v=flcYcjLln3I&feature=player_embedded"]YouTube - Tata Capital[/url] A new TVC by Leo Burnett for Tata Capital uses a little Sikh boy to depict the brand's philosophy of putting its customers first. Watch the TVC (story continues below) The TVC features twin brothers Sunny and Goldie. In the early hours of their birthday, Sunny wakes up before everyone else does and stealthily goes to check on what gifts the brothers will get. When he sees that he gets the bigger gift compared to his brother, he swaps the name tags on the gifts. Goldie is delighted with his gift at the party later, and Sunny is happy to see his joy. The ad ends with the baseline, "Karein wahi jo aapke liye sahi". Veetika Deoras, deputy vice president, brand marketing and corporate communication, Tata Capital, said, "Tata Capital believes in ‘doing what’s right for the customer’ by putting his interests first. The task of the communication was to reiterate the Tata Capital brand proposition and introduce our lines of business to the target audience. We believe that it is critical to build a meaningful connect with customers as individuals and involve them rather than intrude upon them. The communication, through a simple metaphor of one brother selflessly giving the bigger gift to the other brother, highlights the brand philosophy of ‘putting the customers’ interest first’ in a warm and appealing manner." Amod Dani, creative director, Leo Burnett, added, "Knowing that people are heartened by acts that are selfless in nature, we came up with an idea to depict the same through the ‘World of kids’. The story was penned down through hours and days of tireless crafting and coffee mugs on coffee mugs with the Director, Shoojit Sircar. In the story of twin sardar boys, one of the boys (Sunny) foregoes the bigger birthday gift for a smaller one in order to please his sibling. This selfless act clearly brought alive the principle of ‘you before me’ which the brand lives and breathes each day. Being selfless is priceless and in the commercial the kid’s act of sacrificing the bigger gift in favour of his sibling aptly brings alive the thought of ‘Pehle aap’." [url]http://www.campaignindia.in/Article/250651,a-little-sikh-boy-brings-alive-tata-capitals-philosophy-in-new-campaign.aspx[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Discussions
Hard Talk
Interviews
A Little Sikh Boy Brings Alive Tata Capital's Philosophy In New Campaign
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top