Recently there are books out promoting women to become world leaders. The most recent one is LEAN IN by a FB executive. A review states: Sandberg cites a tremendous wealth of research around gender bias: the most memorable example is involved a real-life business case study about a take-charge entrepreneur/venture capitalist named Heidi Roizen. In 2003, some Columbia business school professors had their class read the case study, but half the students got a version of the case with “Howard” switched for “Heidi.” When polled, students found both Heidi and Howard equally competent, but Howard appeared to be a more appealing colleague. Both men and women felt that Heidi was more selfish and “not the type of person you would want to hire or work for.” This is a very clear example of gender bias: the students read the exact same case! “When a woman excels at her job, both male and female coworkers will remark that she may be accomplishing a lot but is “not as well-liked by her peers.” She is probably also “too aggressive,” “not a team player,” “a bit political,” “can’t be trusted,” or “difficult.” At least, those are all things that have been said about me and almost every senior woman I know.” When you want to become C-level executive, having the support of your peers is crucial, and we must be aware of how competent women lose points for likability. This is the double whammy that makes it hard for women to advocate for themselves: because they’ll be docked points for seeming “too aggressive”. Do read the complete review (done by a male!): http://www.jasonshen.com/2013/ignor...-required-reading-for-everyone-including-men/ Around the time of release, there was another incident Pycon 2013 and Donglegate which brought it all forth.