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SALDEF Turban Myths Engages Sikhs at Stanford University (Must Read from SALDEF)

Discussion in 'Sikh Organisations' started by spnadmin, Dec 24, 2013.

  1. spnadmin

    spnadmin United States
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    I encourage you to click on the link and read the full report. It is rich with statistics and social coverage of mistaken beliefs about turbans and Sikhs. The authors completed a heroic task of team based research which is presented in an interesting format. spnadmin

    We're proud to present to you the first-ever nationwide public perception assessment of Sikh Americans: "Turban Myths." On Dec. 14th, Sikh Americans from across the country gathered at Stanford University Graduate School of Business where Stanford researchers, working in collaboration with SALDEF, unveiled this groundbreaking research. Our thinking was this: if we don't fully understand the awareness gaps about Sikhism, how can we effectively address them?

    Read the full research report here.

    Among the report's key findings:
    • Roughly 70% of the American public cannot identify a pictured Sikh man as a Sikh;
    • About half of the public associate the turban with Islam, and about half think Sikhism is a sect of Islam;
    • Anti-turban bias exists even among Americans with a greater understanding of Sikhism;
    • To define the brand and change public perception of the turban, the community must invest in national media using a consistent and coherent message.

    See full report and slide show at this link http://issuu.com/saldefmedia/docs/turbanmyths_121113


    Chardi Kala!

    The SALDEF Team.
     

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  3. Abneet

    Abneet
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    It's sad to see Americans who have a good understanding of Sikhism and know what the turban represents choose to still be bias about it.:mundafacepalm:
     
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  4. spnadmin

    spnadmin United States
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    I was utterly amazed and completely shocked. I have always reported that the average American is living in a cocoon where Sikhs are concerned. But this is worse than I thought.
     
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  5. linzer

    linzer Mexico
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    It doesn't shock me too much. The bulk of Americans are remarkable insular to put it politely. As for Mexico, on the last offical census Sikhs are listed as a sect of Islam. I'm working to get that changed before the next one.
     
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