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Leisure LA restaurant launches water menu, with US$20 bottles

Discussion in 'Business, Lifestyle & Leisure' started by Gyani Jarnail Singh, Aug 11, 2013.

  1. Gyani Jarnail Singh

    Gyani Jarnail Singh Malaysia
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    Sawa lakh se EK larraoan
    Mentor Writer SPNer Contributor

    Jul 4, 2004
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    LA restaurant launches water menu, with US$20 bottles

    LOS ANGELES, Aug 11 — A Los Angeles restaurant is making waves for announcing plans to launch a 23-page water menu that will serve 20 “varietals” of water as well as an H20 “tasting menu” for US$12 (RM39).

    Starting next week, Ray’s & Stark Bar at the Los Angeles County Museum of Art will serve up a separate booklet menu that features premium bottled waters from 10 countries accompanied by lengthy descriptions akin to tasting notes of fine wines.

    What could you possibly need to know about water? Apparently, notes include everything from mineral content and the “terroir” of the water’s source.

    It’s a concept developed by the same “water sommelier” who created a luxury bottled water pitched as the “champagne of water”earlier this year. Sourced from the mountain springs of northern California, Beverly Hills 90H20 claims to be ideal pairing for fine foods and wines for its “silky smooth” taste.

    “Water has a significant impact on the way we taste food, just as with wine and spirits,” said sommelier Martin Riese.

    “We are already accustomed to pairing food with wine or beer, but many people don’t know that water is just as important to the entire dining experience.”

    At the LA eatery, the water menu will include mainstream premium brands like Fiji, San Pellegrino and Evian, along with domestic mineral waters sourced from the US.

    The Chateauneuf-du-Pape of the menu? A 750 ml, US$20 Canadian brand Berg described as meltwater from a 15,000-year-old glacier in Greenland creating a water “virtually untouched by man with little to no trace of minerals.”

    But just as restaurants significantly mark up the prices of wine, Ray’s has also marked up the prices of grocery-store water brands. A 750ml bottle of Evian, for instance, is priced at US$8 while a 750 ml bottle of Perrier goes for US$9.

    The restaurant also proposes a water tasting menu for US$12.

    One of the best known and most cultish water bars in the world, meanwhile, is Parisian fashion destination Colette, where the basement offers an extensive water menu divided into still and sparkling offerings and likewise spanning the world. – AFP-Relaxnews

    - See more at: http://www.themalaymailonline.com/e...r-menu-with-us20-bottles#sthash.EXxrGye5.dpuf
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  3. Brother Onam

    Brother Onam United States
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    Jul 11, 2012
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    A twisted world we've created here.
    In much of the world 'clean' water is so scarce, women and little children walk miles daily with heavy jerry cans on their head, just to have barely enough muddy water to survive another day. In parts of Africa, some families must make do -for cooking, washing, drinking and bathing- with the same water Americans use to flush a toilet once, the whole day.
    While in LaLa Land... What a world.
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  4. spnadmin

    spnadmin United States
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    1947-2014 (Archived)
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    Jun 17, 2004
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    Brother Onam ji

    You know the saying, "A sucker is born every day."

    Even with the money to burn on bottled water, why would someone do it?

    In some countries, like Italy, the mineral content is so high in running water, yes, it is undrinkable. So many brands of bottled water abound there. It makes sense.

    But in LA? This has bewildered me from when the craze for bottled water hit the US shores. In my narrow bourgeois way, bottled water is for rich people, not for the likes of me... or do most rich people turn on the tap and save their money, rather than make someone else rich? Do they see through a scam?

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