Dr. Satyendra Singh
Director, Centre for Emerging Markets
Professor, Marketing and International Business
Editor-in-Chief, International Journal of Business and Emerging Markets
University of Winnipeg, 515 Portage Avenue, Winnipeg R3B 2E9 CANADA
DEGREES HELD:
1998 PhD (Industrial Marketing) The Nottingham Trent University (NTU), Nottingham, England, UK
1997 PGDip (Research Methods) The Nottingham Trent University (NTU), Nottingham, England, UK
Reference:: Sikh Philosophy Network http://www.sikhphilosophy.net/education-and-academics/3307-dr-satyendra-singh-associate-professor-university.html
1993 MBA (International Marketing) Maastricht School of Management (MSM), Maastricht, The Netherlands
1990 BEng (Mechanical) Muzaffarpur Institute of Technology (MIT), Muzaffarpur, India
ACADEMIC EMPLOYMENT HISTORY:
July 2004 – present Associate Professor (tenured), The University of Winnipeg, Canada
July 2000 – June 2004 Assistant Professor, The University of Winnipeg, Canada
June 1999 – May 2000 Tutor, Ryerson University, Toronto, Canada
February 1996 – February 1999 Lecturer, Southampton Business School, Southampton, England
SELECT PUBLICATIONS:
Book (peer-reviewed):
1 Singh, S. (2004), Market Orientation, Corporate Culture and Business Performance, England: Ashgate
Publishing. ISBN 0-7546-3578-3, Hardback, 200 pages.
Book review published in the Journal of the Academy of Marketing Science, 33(2), pp. 238-240, 2005.
Journal Articles (peer-reviewed):
1. Singh, S. (2004), "Impact of Staff Monitored Program on Firm’s Performance: A Case of Angola,"
Journal of African Business 5(1), 93-111.
2. Singh, S., and A. Ranchhod (2004), "Market Orientation and Customer Satisfaction: An Evidence from
British Machine Tool Industry," Industrial Marketing Management, 33(2), 134-144.
3. Singh, S. (2003), "Effects of Transition Economy on the Market Orientation Business Performance
Link: The Empirical Evidence From Indian Industrial Firms," Journal of Global Marketing 16(4), 73-
96.
4. Appiah-Adu, K., A. Fyall and S. Singh (2001), "Marketing Effectiveness and Business Performance in
the Financial Service Industry," Journal of Services Marketing 15(1), 18-34.
5. Appiah-Adu, K. and S. Singh (1999), "Marketing Culture and Performance in UK Service Firms,"
Service Industries Journal l9(1), 152-170.
6. Appiah-Adu, K. and S. Singh (1998), "Market Orientation and Performance: An Empirical Study of
British SMEs," Journal of Entrepreneurship 7(1), 27-47.
7. Appiah-Adu, K. and S. Singh (1998), "Customer Orientation and Performance: A Study of SMEs,"
Management Decision 36(6), 385-394.
Conference papers (peer-reviewed):
1. Singh, S. and D. Tornavoi de Carvalho (2005), "Green Orientation and Oil Shopping," European
Marketing Academy (EMAC) Conference, May 24-27, forthcoming, Milan, Italy.
Reference:: Sikh Philosophy Network http://www.sikhphilosophy.net/showthread.php?t=3307
2. Singh, S. and K. Appiah-Adu (2004), "Creativity in Advertising in Two Cultures," World Association of
Case research and Application (WACRA) Conference, July 3-7, pp.54-55, Buenos Aires, Argentina.
3. Singh, S. (2003), "Perceptions of Postmodern Marketing Practices: The Case of Foreign and Domestic
Firms," Academy of Marketing Science (AMS) Conference, June 11-14, p. 69, Perth, Australia.
4. Martine, M. and S. Singh (2002), "La Liberte Newspaper," Global Business and Technology
Association (GBATA) Conference, June 25-29, pp. 870-877, Rome, Italy.
5. Singh, S. (2001), "Sat & Co: The Machine Tool Division," North American Case Research Association
(NACRA) Conference, October 4-6, 2001, p. 80 Memphis, Tennessee, USA.